Dressmaker: ‘I’m ready to walk away from the sport’
Redditch was named as the sportswear designer who will join the Nike+ partnership at the end of the year.
The 28-year-old will be the first person from the footwear and apparel group to step into the shoes of the world’s greatest athletes.
“We’re excited to have Robin Stokes join the team as our footwear and sportswearing brand ambassador, and it’s an exciting opportunity for her to showcase her global brand expertise as a designer of high-end footwear and sporting goods,” said Nike+ chief executive Scott Schoof.
“She has an impressive resume of success in her industry and her passion for creating high-quality, high-fashion footwear and sportsswear will enhance the brand and our commitment to innovation and innovation.”
The footwear and clothing brand has a strong history and will continue to make the brands signature shoe designs, said the company.
Stokes is the founder and chief executive of a company called Black & Decker, a global footwear and textile manufacturer.
She also owns the Black & Dime brand, which includes footwear and other apparel brands.
“I’ve been working in footwear for over 25 years and have worked on a number of brands including Nike+ and Red Bull, as well as the likes of Nike and Adidas,” she said.
“This is an exciting time for the footwear industry.
We’re excited that this iconic brand will be a part of the Nike portfolio and we are proud to work alongside them on this journey.”
Stokes said she felt it was important to come back into the shoe industry, and that she felt the brand was in a strong position in the market.
“It’s a big deal for me to come here and have this opportunity,” she told the BBC.
“When I first started out, I was just a fashion designer, I made clothes for a living, and now I’m doing that in the shoes industry.”
Stoke said it was also important for her team to work with the Nike+, the shoe brand’s collaboration with Nike and Red Bulls.
“If you look at Nike’s portfolio, they’ve been the biggest shoe brand in the world for almost half a century,” she added.
“The brand has done well for itself, they have been successful and it has been a good time for us to work together.”
In addition to shoes, Stokes will also work on footwear for Red Bull.
“A lot of the brands I work with, like Red Bull and Nike, are based in the US and have international footprints,” she explained.
“So, I think it’s great that I can work with a brand like Red Bulls and work on the shoes that they’ve developed for the Red Bull brand.
I feel that’s a really good partnership.”
Stops said she will also be involved in sports footwear.
“There are some amazing brands out there in the sport,” she revealed.
“In the shoes I work on, I’m going to be working on shoes for Nike+ that I have developed for Red Bulls that are designed for the US.
It’s great to be able to work on a brand that is going to grow in the United States and in the UK.”
She added: “It’s really cool and exciting to be involved with something like Nike+, the shoes are such a big part of my life and I feel privileged to work in such a great company.”
Stiles has previously worked with Red Bull on a pair of shoes that are made by Red Bull’s design studio, the Dockside.
The pair are designed to be worn by women on their run and are designed with the goal of making them lighter and more breathable.
“They’re very athletic,” she admitted.
“So I’m really excited to work directly with them on those shoes.”
Stakes said she would also continue to work closely with Nike on the Red Bulls brand’s shoes, including the Red King, a shoe that is specifically designed for women.
“As I’ve already mentioned, I work in the shoe and apparel industry, so this is something I’ve been very passionate about,” she continued.
“Working with Red Bulls has been really important to me, because I’ve spent so much time with them.
I’ve watched them develop the Red Kings shoe, and I love their work and the way they are creating the Red king.”